Meyler Capital

The Clayton Christensen Institute, named for the Harvard Business School professor who coined the theory of “Disruptive Innovation” (commonly referred to as “disruption”), talks about the “jobs-to-be-done” framework. Basically what this says is that your customer (in this case an allocator) has a problem that they need to solve. The better you understand that “job”, the better able you are to help them.

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